System and method for visual and auditory communication using cloud communication

Disclosed is a method and a system configured to be arranged at a location. The system being configured for visual and auditory communication between one or more at-location participants and one or more far-end participants. The system comprising an audio/video (AV)-system. The AV-system comprising an audio component for audio transmission and a video component for video transmission. The AV-system is configured for providing a video-feed from the location. The AV-system is configured to connect to a unified communication cloud server for enabling/performing cloud communication service. The system comprising a functionality service software embedded in the AV-system. The functionality service software being configured for controlling a number of functionalities of the video-feed to generate a processed video-feed. The processed video-feed from the location is configured to be provided to the far-end participant(s) via the cloud communication service.