The repro-paradox of sustainable reproduction—debating demographic anxieties in the Danish media (2010–2022)

In Denmark, as in many other countries, declining fertility rates have stimulated debates about ‘underpopulation’ as a threat to the nation’s future sustainability. At the same time, climate change has initiated debates about ‘overpopulation’ and ‘overconsumption’ as a problem for sustaining the planet. While both debates can be understood in terms of demographic anxieties placing sustainable reproductive futures’ central, they exhibit different ideas of what ‘sustainable’ entails. In this article, we analyze how sustainable reproduction is negotiated within agendas of respectively a national fertility crisis and the climate crisis. We do so by mapping the media debates in Denmark in the period between 2010 and 2022. The aim of the article is to contribute to an understanding of the repro-paradox which simultaneously calls upon young Danes to reproduce more and less.