open access publication

Article, 2024

Designing and implementing an experimental survey on knowledge and perceptions about alcohol warning labels

International Journal of Methods in Psychiatric Research, ISSN 1049-8931, 1557-0657, Volume 33, 2, Page e2016, 10.1002/mpr.2016

Contributors

Correia, Daniela 0000-0001-8886-3211 (Corresponding author) [1] [2] Tran, Alexander 0000-0001-9068-0625 [2] [3] Kokole, Daša 0000-0001-7260-8064 [2] [4] Neufeld, Maria 0000-0001-6364-3765 [2] Olsen, Aleksandra [2] Likki, Tiina [2] Ferreira-Borges, Carina 0000-0003-2910-2572 [2] Rehm, Jürgen [3] [5] [6] [7]

Affiliations

  1. [1] University of Porto
    2. [NORA names: Portugal; Europe, EU; OECD];
  2. [2] World Health Organization Regional Office for Europe
    3. [NORA names: Miscellaneous; Denmark; Europe, EU; Nordic; OECD];
  3. [3] Centre for Addiction and Mental Health
    4. [NORA names: Canada; America, North; OECD];
  4. [4] Maastricht University
    5. [NORA names: Netherlands; Europe, EU; OECD];
  5. [5] Agència de Salut Pública de Catalunya
    6. [NORA names: Spain; Europe, EU; OECD];

Abstract

OBJECTIVES: This paper describes the design and implementation of an online survey experiment to investigate the effects of alcohol warning labels on alcohol-related knowledge, risk perceptions and intentions. METHOD: The survey collected self-reported data from 14 European countries through two waves of data collection with different recruitment strategies: dissemination via social media and public health agencies was followed by paid-for Facebook ads. The latter strategy was adopted to achieve broader population representation. Post-stratification weighting was used to match the sample to population demographics. RESULTS: The survey received over 34,000 visits and resulted in a sample size of 19,601 participants with complete data on key sociodemographic characteristics. The responses in the first wave were over-representing females and higher educated people, thus the dissemination was complemented by the paid-for Facebook ads targeting more diverse populations but had higher attrition rate. CONCLUSION: Experiments can be integrated into general population surveys. Pan-European results can be achieved with limited resources and a combination of sampling methods to compensate for different biases, and statistical adjustments.

Keywords

AD, European countries, Facebook, Facebook ads, Pan-European, adjustment, agencies, alcohol, alcohol warning labels, alcohol-related knowledge, attrition, attrition rates, bias, characteristics, collection, combination, combination of sampling methods, complete data, countries, data, data collection, demographics, design, dissemination, diverse populations, educated people, effect, effectiveness of alcohol warning labels, experimental survey, experiments, females, general population survey, health agencies, implementation, intention, knowledge, labeling, medium, method, more diverse populations, online survey experiment, paper, participants, people, perception, population, population demographics, population representation, population survey, post-stratification weights, public health agencies, rate, recruitment, recruitment strategies, representation, resources, response, results, risk, risk perception, sample size, samples, sampling method, size, social media, sociodemographic characteristics, statistical adjustment, strategies, survey, survey experiment, visits, warning labels, wave, weight

Funders

  • World Health Organization - Denmark
  • World Health Organization
  • European Commission

Data Provider: Digital Science

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