Article,
De-internationalisation, Re-internationalisation and Business Model Innovation: Exploring the Intersection
Affiliations
- [1] Aalborg University [NORA names: AAU Aalborg University; University; Denmark; Europe, EU; Nordic; OECD]
Abstract
This article explores firms’ de-internationalisation and re-internationalisation through the lens of business model innovation. The purpose is to uncover the potential of business model innovation to enrich firms’ understanding of the reasons behind de-internationalisation and inspire their endeavour to re-internationalise. This article contributes to the research of this intersection. It supports practitioners in enhancing their decision-making by applying business model innovation lenses to their international business activities. Finally, it suggests and encourages further research of this scarsely researched intersection.
Keywords
activity,
business,
business activities,
business model innovation,
de-internationalisation,
decision-making,
firms,
innovation,
international business activities,
intersection,
lens,
lenses,
model innovation,
potential,
potential of business model innovation,
practitioners,
purposes,
re-internationalisation,
research