Detection of Possible Problem Gambling Behaviour

Systems and methods identify possible problematic behaviour in gambling, in particular online gambling involving monetary transactions. Possible problem gaming behaviour is detected by obtaining a dataset comprising the subject's gaming transactions over a time period, analysing the gaming behaviour of said subject by modelling against a trained model employing artificial intelligence, and predicting and/or detecting Possible Problem Gambling Behavior (PPGB) of said subject based on the analysis wherein the trained model is trained based on one or more behavioral targets at outcome.